Some generous soul mistakenly sent me a Vogue magazine. It’s never been one of my go-to periodicals – I usually opt for Real Simple or Texas Monthly on those rare occasions I have time to sit and flip through the pages. Anyway, fashionista I am not. Ads like this don’t really speak to me.
Why would I want to buy your clothes/accessories? Y’all look kinda miserable! And you dragged a poor calf onto your boat and who is the captain and why all the gasoline tanks errywhere and for goodness’ sake your $$$$ purse is getting wet! Do you even care?!
At least the models are smiling in this one, but still: I ain’t buying what you’re selling.
Now that I’m all kinds of hyper-aware about what ingredients are going into our products, I found this ad rather interesting:
Page 1:blah blah Natalie Portman you’re gorgeous blah blah sure I’d like skin like yours blah blah OH FANCY! “with skin-caring hydration**” – that sounds… caring! What do those asterisks mean? Kinda REALLY hard to read the shimmery shirt and mirror overlaid by white print, but some of what it says is:
“Dior Forever: The new 24 Hour* wear foundation” (fine print: “*instrument test on 20 women” TWENTY?! My lame high school science experiments and even worse college research projects had more subjects than 20! I’d just take a guess that if I wore this for 24 hours straight my skin would hate me.)
“For the 1st time, longwear full protection with skin-caring hydration**” (“fine print: **at Dior, hydration measured by instrument test, 20 women, Dior Forever Skin Glow.” Ok, you’re just making up things at this point. I need more info, please.)
And the second page:
- “97% of women who tested it love and recommended Dior Forever***
- 97% of women who tested it attest to Dior Forever’s longwear result***
- 98% of women who tested it affirm that Dior Forever improves complexion quality***”
For goodness’ sake, what does *** mean? The fine print: “*** test on 66 women, after 1 week of use, on Dior Forever / “Love” refers to satisfaction level.”
Ok whatever that’s a stretch to define love like that, but let’s go to dior.com to get the ingredients of this foundation that’s caring and will make me look like Natalie Portman:
#13117/B AQUA (WATER) ● METHYL TRIMETHICONE ● ISODODECANE ● ALCOHOL ● DIMETHICONE ● PEG-9 POLYDIMETHYLSILOXYETHYL DIMETHICONE ● SILICA ● ACRYLATES/DIMETHICONE COPOLYMER ● ETHYLHEXYL METHOXYCINNAMATE ● DIPHENYL DIMETHICONE/VINYL DIPHENYL DIMETHICONE/SILSESQUIOXANE CROSSPOLYMER ● TITANIUM DIOXIDE [NANO] ● METHYL METHACRYLATE CROSSPOLYMER ● DISTEARDIMONIUM HECTORITE ● BUTYLENE GLYCOL ● SODIUM MYRISTOYL GLUTAMATE ● PHENOXYETHANOL ● GLYCERYL UNDECYL DIMETHICONE ● ALUMINUM HYDROXIDE ● PROPYLENE CARBONATE ● VP/VA COPOLYMER ● STEARIC ACID ● PARFUM (FRAGRANCE) ● TETRASODIUM EDTA ● VIOLA TRICOLOR EXTRACT ● ROSA MULTIFLORA FRUIT EXTRACT ● LINALOOL ● LIMONENE ● BHT ● CITRONELLOL ● ETHYLHEXYLGLYCERIN ● TOCOPHEROL ● [+/- :CI 77163 (BISMUTH OXYCHLORIDE) ● CI 77491, CI 77492, CI 77499 (IRON OXIDES) ● CI 77891 (TITANIUM DIOXIDE) ● ].
I’ll just take four of these because my eyes are glazing over. I’ve cross-referenced these four ingredients with Beautycounter’s Never List and have added Beautycounter’s comments for each ingredient.
- TETRASODIUM EDTA = Ethylenediaminetetraacetic acid (EDTA) is achelating (binding) agent added to cosmetics to improve stability. May be toxic to organs.
- METHYL TRIMETHICONE = (paraben) A class of preservatives commonly used to prevent the growth of bacteria and mold. Parabens are endocrine (or hormone) disruptors, which may alter important hormone mechanisms in our bodies.
- PEG-9 POLYDIMETHYLSILOXYETHYL DIMETHICONE = PEGs are widely used in cosmetics as thickeners, solvents, softeners, and moisture-carriers. Depending on manufacturing processes, PEGs may be contaminated with measurable amounts of ethylene oxide and 1,4-dioxane, which are both carcinogens.
- PARFUM (FRAGRANCE) = An engineered scent or flavoring agent that may contain any combination of 3,000-plus stock chemical ingredients, including hormone disruptors and allergens. Fragrance formulas are protected under federal law’s classification of trade secrets and therefore can remain undisclosed. Found in: all types of cosmetics.
You do you – you go buy the Dior foundation and look all cute like Natalie Portman and more power to you. That might be great for you. But I can’t unlearn what I’m learning over here, and it is ALARMING that companies that we’ve grown to trust (because why – because they’re there? Because they pay big bucks to have celebrities in their nice ads that make us think they care about us and our skin?) ….sell us products that have known carcinogens, hormone disruptors, and allergens.
I’m a mom of small children. When I’m at the store with the aforementioned ticking time bombs, I don’t have the luxury of taking the time to review the ingredients on whatever products I need to purchase. I trust that the companies selling the products, the stores housing these products, aren’t feeding me junk. Well, that’s not the case. I need to do my research before I’m even at the store. And that research time is a luxury, too, but dangit if my family isn’t worth it.
More to come on this.