Homemade Mascara…or, Know Better, Do Better.

Y’all. You don’t have to go far before you learn some fascinating things about household items and cosmetics. Hearken back to my last post about homemade laundry detergent. I was so fed up with all the unnecessary junk that’s put in products, longing for those pioneer day camp days. I threw out the Meyer’s liquid dish/hand soap that’s supposedly all natural (whatever that means) but shreds my digits after I do dishes or wash my hands. Got Zum Bar goat’s milk soap. Bar soap, y’all. Every bathroom. Know better, do better.

Next up: makeup and skin. I’ve made a concerted effort to appear low-maintenance over the years, having purchased most of cosmetic products at Target – nothing fancy…. then will occasionally treat ma-self at Nordstrom, only to have my skin break out, dry up, and my eyes get all irritated regardless of where I shop. What the what.

Enter the googling of things like homemade/DIY mascara. I’d link for you, but naw. It requires things like simmering your ingredients on the stove. And I think drugstore mascara is clumpy? This is going to be a REAL treat.

Cue my What. Is. The. Point. Of. It. All. moment. No makeup! No skin care! Fight the man!

Good for me and you and for pretty much the rest of humanity, I discovered Beautycounter.  They say beauty should be good for you.


Pull up a chair and get this: there are over 80,000 chemicals on the cosmetics market today, many of which don’t have any safety data. In the past 20 years, the EU has banned nearly 1,400 chemicals in the product formulas of personal care products and have restricted the levels of over 250 more in such products. Guess how many have been banned in the good ol’ US of A? Thirty. How droll.

Beautycounter is the leader in the clean and safe cosmetic category. Their mission is to get safe products into the hands of everyone. They are committed to a health and safety standard that goes well beyond what’s required by US law and have prohibited over 1,500 questionable or harmful chemicals through their never list, all while ensuring the products actually perform and are actually fabulous (ie: legit mascara that works better than what I used from Target and infinitely better than my sauteed DIY mascara would…).

I’m personally more excited about their advocacy efforts, but what a bonus that they don’t just advocate – they’ve actually created products that are awesome. Like I am HOOKED. (and my past skin care regimen consisted of washing my face with hand/dish soap and maybe using coconut oil now and then…)

Here’s a short video you can watch to explain more of what Beautycounter is all about:

I’ll still be posting the usual tomfoolery here and on Instagram at @whatemilyposts, and I’ll also be over at @thecolliercompany posting about health and wellness because I’m all sorts of fired up these days. My middle name is Collier and I’ll be sharing more about choosing that name for my company in later posts, but for now, please follow me at @thecolliercompany if you’re interested, and reach out if you’d like to learn more about Beautycounter! (For you guys out there, fear not: there’s a line of men’s products – this new venture won’t all be about girly makeup and crash diets. Puhlease. And Sherpa Tim (the husband) is on board and eagerly awaiting this next shipment. I know, right!?)

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